Maggi Noodles Questionaire free essay sample

The brand is popular in  Australia,  India,  South Africa,  Brazil,  New Zealand, Brunei, Malaysia,  Singapore,  Sri Lanka, Bangladesh,  Fiji  and the  Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours. In Switzerland in 1863, Julius Michael Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi ® brand and its lines of convenient food products. In 1882, the Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy to digest to help with the problem of women having less time to prepare meals as more and more worked outside the home. The results — two instant pea soups and an instant bean soup – were a huge success. By the turn of the century, Maggi amp; Company was producing not only powdered soups, but also bouillon cubes, sauces and flavorings. We will write a custom essay sample on Maggi Noodles Questionaire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Maggi merged with Nestle in 1947. Maggi ® has been offering high quality and innovative products ever since. Maggi has certainly been the leading brand in the noodle industry for decades . But there are other brands as well which have given  close competition to Maggi in the past and in the presentas well. The competitiors of Maggi are Cintan, Koka, and some Korea instant noodles. Analysis of Questionnaire 1. Do you like Maggi noodles? According to the pie chart show the result whether the consumers like the Maggi noodles or not. The diagram shows that have 13% of the consumers like the Maggi noodles very much. It is because they trust about the old brand-Maggi. That have 40% customers like them a little. The reason is they think Maggi noodle cheap, delicious, tasty and it also ready to eat. But some customers think only like few of the flavours of Maggi noodle so they choose like them a little. The diagram also show that have 47% of the customers not ready like the Maggi noodle. It is because they think not nice and not healthy, they only eat Maggi noodle when they doesn’t have choice. 2. Are you satisfied with the flavours of Maggi noodles? According to the pie chart shows whether the customers satisfied with the flavours of Maggi noodles or not. That have 80% customers satisfied with the flavours of Maggi noodle and have 20% customers no satisfied with the flavours of Maggi noodles. The customers like the flavours of Maggi noodle it is because they think that have many flavours to choices and like the flavours. But some customers think they have too many flavours to choose so they don’t like the flavours of Maggi noodles. 3. Are you satisfied with the taste? Why? The pie chart show that have 67% customers satisfied with the taste, 13% think the taste only so so, and 20% customers no satisfied with the taste. The customers satisfied with the taste because they think Maggi noodles tasty and smells good. Some customer think the taste so so because they just like a few of flavours. But some customers no satisfied with the taste because they think too salty and the ajinomoto too much. 4. Do you like the ingredients of Maggi noodles? Why? The pie chart shows that have 33% of customers like the ingredients of Maggi noodles. The reasons are they think yummy, tasty and easy to cook. Besides that, that have 33% of the customers think the ingredients of Maggi noodle just normal and can add more ingredients. But that have 33% customers don’t like the ingredient of Maggi noodles it is because lack of the ingredients, not good for health and too much of preservative. 5. Do you like the sponginess of Maggi noodles? According to the pie chart, that have 80% customers like the sponginess of Maggi noodle and that have 20% customers don’t like the sponginess of Maggi noodle. The customers like the spongy, resilient and the taste buds of the Maggi noodles. Beside that, some of the customers feel the Maggi noodles too thin, too soft and don’t have resilient. 6. Do you like the smell of Maggie noodles? The pie chart shows whether the customers like the smell of Maggi noodles or not. That have 93% customers like the smell of Maggi and that have 7% customers don’t like the smell of Maggi. 7. The color of Maggi noodles looks delicious? The pie chart shows that have 60% customers think the color of Maggi noodles are normal and that have 40% customers think the color of Maggi noodles not good. For those customers think the color normal it is because the think the color just a normal color of the noodles, and some customer think the color got a bit white and look very hygiene and not too oily. But for those customer that think the color of Maggi noodles not good it is because some customers think the color is yellow color look like full of oil and preservative. Some customers that color is too white and look like not tasty. Beside that, got a bit customers think the color of Maggi noodle should be something like black color make it become an organic noodles. . Do you like the shape of Maggi noodles? The pie chart shows whether the customers like the shape of Maggi noodles or not. That have 73% customers like the shape of Maggi noodles it is because they think the shape easy to cook, cute, interesting, and look like wave. Besides that, that have 27% customers don’t like the shape of Maggi noodles. Some customers think the shape should be circle shape to match with the bowl. But some customers think should be some special shape. 9. The quantity per one pack Maggi noodle enough for you? Why? The pie chart shows that have 27% customers think the quantity per one pack Maggi noodles are enough. It is because they stomach is small so the quantity is enough for them. Besides that, that have 73% customers think the quantity per one pack Maggi noodle are too little. They think the quantity of Maggi noodles cannot fulfil their appetite, they always eat one and half pack or two pack of Maggi. 10. The reasons you eat Maggi noodles? The diagram shows the result of the reasons that customers eat Maggi noodles. That have 20% customers like the Maggi noodles and just eat, 20% customer will eat the Maggi because have no choice, 53% customers eat Maggi because it cheap, and 73% eat the Maggi cause rapid. Most of the customers eat the Maggi noodles because of rapid. 11. Is it convenient to prepare the recipe of Maggi noodles? According to this question, that have 100% customers think Maggi noodle is convenient to prepare the recipe. They think Maggi easy to cook, the ingredients are already pack inside, just need hot water, a few step and just a short time. Simply to cook and rapid is the reasons cause most of the customers buy Maggi noodles. 12. Normally, where are you buy the Maggi noodles? Is it convenient? The diagram shows where the places of the customers buy the Maggi noodles. That have 13% of the customers buy the Maggi at grocery store, 20% customers buy the Maggi at KK or 7-11, 47% customers buy Maggi at supermarket, and 20% customers buy Maggi at 99 speedmart. That have many different also can buy the Maggi noodles, so it is convenient to the customers. 13. Do you think the price are reasonable? Why? The pie chart shows that have 80% customers think the price are reasonable and that have 20% customers think the price are no reasonable. The price are reasonable it is because the Maggi are market price, suitable for everyone and its very cheap. Besides that, some of the consumers think the Maggi are too expensive and the quantity are too little and also don’t have another ingredient. 14. How did you think about the logo of Maggi? According to the diagram shows the different opinion about the logo of Maggi of the customers. That have 13% customers think the logo easy to remember, 7% customers think cute and friendly, 7% customers think wonderful, 20% customer think nothing special, 27% think normal and simple, 27% customers think that is ordinary. 15. Do you like the brand name â€Å"Maggi†? why? The pie chart show whether the customers like the brand name or not. That have 80% customers like the brand name of Maggi and that have 20% customers don’t like the brand name. Some customers like the brand name it is because the â€Å"Maggi† look like nice, easy to remember and already inside in their mind. Besides that, some customers don’t like the brand name it is because they don’t care about the brand name. 16. Do you like the packaging design of Maggi noodles? Why? The pie chart shows whether the customers like the packaging design or not. That have 67% customer like the packaging design or Maggi noodle it is because the packaging is yellow color, that can increase the appetite. In addition, use sharp yellow color to grab the attention of customers. Beside that, that have 33% customers don’t like the packaging design of Maggi noodles. It is because they think the packaging too simple and nothing special. 17. Do you like the advertisement of Maggi noodles? Why? The pie chart shows that have 60% of the customers like the advertisement of Maggi noodles. The reasons are the advertisement looks funny, interesting, and stupid enough. Besides that, that have 40% customers don’t like the advertisement of Maggi noodles. It is because the advertisement no creative, didn’t grab much attention to the customers, and can’t remember it. 18. Do you like the promotion of Maggi noodles? buy 5 free 1) Why? According to the pie chart, that have 80% customers like the promotion of Maggi noodles and 20% customers don’t like the promotion of Maggi noodles. The customers like the promotion it is because that have cheap, save money, and got free. For those don’t like the promotion it is because some customers think the promotion cannot attract them to buy, but a little bit customers think the promotion n o enough for them they need more. Finally the customers would say no if got a free. 19. Do you like the merchandising display of Maggi? Why? The pie chart shows that have 80% customers like the merchandising display of Maggi and that have 20% customer don’t like the merchandising display of Maggi. That customer think they can easy to find the product and easy to take. But some customers think that is too high and can’t take the product and looks messy in certain store. 20. Do you have any suggestion to Maggie? Some suggestion of the customers are increase the quantity of a pack of Maggi, come out some new flavours, improve packaging, add some ingredient, and decrease ajinomoto. Conclusion As a conclusion, given the fast paced lifestyle of today’s society, people nowadays look for quick meals, which explains the success of Instant noodles. The success story of instant noodles is one that shows the importance of innovation. The overall acceptance and satisfaction from Maggi noodles customers is okay. Although Maggi noodle is not a healthy food, but also got many customers will eat. It is because that is rapid and no need too much ingredients. The big problem is most of the customers no enough about the quantity of a pack of Maggi noodles. The quantity are too little and don’t have any ingredients. Besides that, Maggi is the old brand and some customers are already become a fans of Maggi. The advantage of Maggi are it very cheap and can buy at anywhere. Its very convenient to buy and can affortable by everyone. In addition, Maggi can improve their advertisement or packaging to attract the new customers. In my opinion, people nowadays look for quick meals but also will care about their healthy. If can come out a new flavours for healthy or organic, it will be popular. Bibliography http://en. wikipedia. org/wiki/Maggi_noodles http://www. studymode. com/essays/Maggi-Noodles-360880. html